Army aims to win new recruits with promise of 'lifetime confidence' A recruitment drive aims to show how a career in the army can build lifelong self-confidence in contrast to short-term boosts. The new £1.6m ad campaign is aimin… Vintage ads are shown here in fair use context. If you’re interested in a career as a driver in the British Army head to the website, apply.army.mod.uk or join the Army at one of the many virtual recruitment events. British Army Recruitment Commercial: Whiteboard: Emma. This site does not endorse any advertisement. BBC 'WASHES WHITER' COMMERCIALS COLLECTION 1955. BBC News reports that the army’s latest recruitment posters utilize what are largely considered to be disparaging terms when describing their desired potential enrollees. The British Army has unveiled its latest recruitment campaign after struggling to get new recruits through the door last year. A controversial Army recruitment campaign aimed at 'snowflakes' was the most successful in a decade, it has been revealed. 2017: Army ad promotes friendship and travel Adrian Major echoed Ms Aldridge's concerns. Every gallery's images are © by their original company or artist. Commercials (TV/Cinema/Online) / 2010-2011. A TOP soldier has slammed the British Army for an advertising campaign offering new recruits ’emotional support’ and a ‘place you belong’. The British army is calling on “snowflakes, selfie addicts, class clowns, phone zombies, and me, me, millennials” to join its ranks in a recruitment drive targeting young people.. Nick Terry who works for Capita, developed the ‘Army Confidence Lasts A Lifetime’ recruitment campaign and said the creatives devised the ad for young people who normally wouldn’t “see the army as their first port of call.”. A new advertising campaign from the British Army is raising eyebrows with its unconventional attempt to reach out to a younger generation. The British Army has released a new advert showing a Muslim soldier praying as it defied critics of an inclusive recruitment campaign which critics have called 'politically correct'. British Arrows Awards Archive. ... Agency TV Producer: Kim Knowlton, COI. prev next. Related. His son Jimmy, from Cleethorpes, was 18 when he was killed by a rogue Afghan policeman in November 2009. Army recruitment applications 'almost double after snowflake millennial ad campaign' Recruitment drive targeted ‘snowflakes, phone zombies, binge gamers, selfie addicts, and me, me, millennials’